Podcasting! Satellite! Streaming! It can be confusing

• Perhaps the biggest benefit of podcast ads is that listeners enjoy them. Edison Research found that 67% of podcast listeners enjoy hearing the ads, compared with just 6% for TV and radio audiences. The WARC report said that 78% of listeners are comfortable with hearing ads on podcasts to support free content.
• Podcast advertising yields leads with a conversion rate 7x higher than leads from regular website traffic.

• A great benefit of advertising with a podcast is that there is such a wide variety of shows and content that it would be easy to find one that's compatible with your company and products.
• Another advantage is the unique type of advertising available on podcasting. An IAB study found that listeners are more responsive to ads read by the podcast hosts than pre-produced ones, much like any type of endorsement.
• Listeners trust their favorite podcast hosts and appreciate their personal takes and banter on a product or service. Consumers are more likely to respond to sincere and authentic conversations about a product than to pre-written copy and talking points.

• Yes! We have creative copy and production services for all audio campaigns for any message length either in produced or bulleted-scripted form for host-reads.
• We get moving quickly once we have client sign-off and can get your ad campaign launched anywhere from 2-4 weeks. And on renewals, we can move even quicker!

Get in touch, and let’s get to know you, your brand, marketing objectives, message, and most importantly, your ideal audience. And let’s have fun along the way!