Composing your game-changing media plan

Audience. Audio. Analytics. Delivering the right message to the right person in the right place at the right time.

I’d like to hear more

A proven process, streamlined

1

Campaign Strategy
& Development

What needs to happen? Where is your company going? What are the metrics you’re looking to move? This is where “theory” becomes executable.
2

Audience Matching & Media Selection

Who is your target audience and where are they? They are listening to podcasts for professional and recreational reasons, they’re listening to radio stations, they’re listening to playlists on Spotify and Pandora...it’s time to find them.
3

Copy Creative & Production

This is the bridge between #1 and #2. What do you say to connect your audience to your product or service?
4

Media Negotiation, Positioning & Placements

Kind of like planning a concert...what is the venue?...ticket prices?...number of seats?...opening time, start time, and opening act?...all those details come together here.
5

Launch, Optimize and Scale

Start the campaign, study the analytics, make adjustments and expand the campaign to the full potential. Are there other elements to add? Are there opportunities to take advantage of? This is where the adjustments are made and the focus becomes laser-sharp.
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A proven process, streamlined

1

Campaign Strategy
& Development

What needs to happen? Where is your company going? What are the metrics you’re looking to move? This is where “theory” becomes executable.
2

Audience Matching & Media Selection

Who is your target audience and where are they? They are listening to podcasts for professional and recreational reasons, they’re listening to radio stations, they’re listening to playlists on Spotify and Pandora...it’s time to find them.
3

Copy Creative & Production

This is the bridge between #1 and #2. What do you say to connect your audience to your product or service?
4

Media Negotiation, Positioning & Placements

Kind of like planning a concert...what is the venue?...ticket prices?...number of seats?...opening time, start time, and opening act?...all those details come together here.
5

Launch, Optimize and Scale

Start the campaign, study the analytics, make adjustments and expand the campaign to the full potential. Are there other elements to add? Are there opportunities to take advantage of? This is where the adjustments are made and the focus becomes laser-sharp.
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Our approach is results-driven, informed by analytics & insights, and completely scalable.

Case Studies

Look, we've been at this a really long time. We've worked with many customers across many verticals.
We got this. Check out some case studies and give us a call.
We'll put a fresh pot of coffee on.

turn up the dial and break through the noise


...by adding a new channel
to reach an untapped audience.

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Your Journey, Secured


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Reach tech-savvy business DMs utilizing well-known tech personalities to do host-reads.
View Case Study

Color, refined & redefined


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Reach Women 35+ offering new customers 10% off plus free shipping utilizing well-known personalities to do host-reads.
View Case Study
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Working with Michael to develop and implement a marketing program for Citrix on XM was a great experience. Michael has the unique ability to be highly creative while never losing site of the importance and value of measurement and analysis.

Adriana Kampfner
Chief Revenue Officer at CMP.LY

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