Influencer Media Minute
with Michael Guarnieri
Brand Trust: The Right Media Partner Increases Trust and Extends Your Brand
“The Study, ‘Transference of Trust: Driving Purchase Intent and Brand Equity’ helps demonstrate how a news organization’s credibility extends to brand partners, sways consumer opinion and impacts purchase intent.”
Podcast Advertisers Shifting TV Ad Dollars to Podcasts
I want to highlight an article and some stats SXM Media recently reviewed that may significantly impact your TV advertising spend. There is a silent, not-so-subtle shift in the entertainment landscape…
Meeting Marc Maron
It’s a COOL buzz when a celebrity host reads your ad on their show delivering your message in their own style. It’s even an ULTRA buzz when they have a ROCKSTAR guest on their show...
Consider Who Is Delivering Your Message
An article in Forbes I read recently was talking about the one-two punch of digital audio advertising: podcast and radio ads. The message itself is what creative departments and copywriters sweat over for weeks on...
Radio & Podcast Media Mix – A Winning Combination for Your Brand
Recently, Forbes magazine pointed out some significant differences between podcasting and radio, and how to leverage them together. Podcasts and radio complement each other!!
Future of Radio & Podcasts will be Digital Audio One-Two Punch
Do you know what STILL gets a lot of listener attention? Radio. Radio reaches over 80% of all adults in the U.S. every week…which outpaces podcasting for all the attention it is getting.
Meeting Ringo Starr
I remember when we met Ringo Starr. I get a call from my SiriusXM rep George and he asked are you sitting down? He then said “How would you like to see a private performance...
Immersive Audio Messaging Increases Engagement
We’ve gone over frequency – instead of creating burnout – like TV and digital – an immersive message will increase engagement with repeated frequency.
Audio Lets Listeners Experience Your Brand
Audio impressions build over time…they add up…and create MORE positive impressions of the product, service, and brand, while other platforms tend to peak, then fall.
How Much Audio Frequency Should You Have? New Study Reveals: As Much as You Want!
Recently – Audacy and Spark Foundry – from the podcast world – got together and presented their newest findings. …they covered the connection between audio advertising, frequency, and how they combine to drive purchasing.
Meeting Colin Cowherd
Colin is a great guy. He was super receptive and amazed at the technology and could see how the world could and would change.
Meeting Steven Van Zandt
When we explain Steve about how our tech works he continually nods and finally said, “Cool! Let’s change the world!”. And he helped us do just that.
Meeting Dr. Laura
After our demo, Dr. Laura said – “Just how email has changed communication, GoToMyPC will change the way we work while we balance our lives.” This was profound and spot on.
Meeting Adam Carolla
Adam is always generous with his time and is up for developing any idea to help achieve our goals. This was one of the most winning relationships that we had in podcast sponsorships.
Meeting Kim Komando
After driving offline audience to take an action online, with the highest take rate over any digital media, Kim Komando came back to us and said, “This is a great product! I want to endorse...
Meeting Howard Stern
Now this is a BIG moment because Howard does not meet with anyone unless you’re a guest on his show or work on his show. Not even advertisers get to meet him. So, no “official”...
The Most Overlooked Statistic for Your Customers Who Are Listening
When it comes to audio advertising – podcasting, terrestrial or satellite radio, or streaming – you’re always going to hear about who is #1, but the one statistic that can help your advertising the most…is...
Are You Talking to ME?
Why is it, more people listen to ads on a podcast than on the radio? It’s because a lot of ads in a podcast are read – or more accurately, delivered – by the host.
Where Have All Your Customers Gone?
As you know, one of the first questions you have to ask whenever you start your advertising and marketing is, “Where will I find these customers?”