When it comes to audio advertising – podcasting, terrestrial or satellite radio, or streaming – you’re always going to hear about who is #1, but the one statistic that can help your advertising the most…is rarely ever talked about. That’s repetition.
Why is it, more people listen to ads on a podcast than on the radio? It’s because a lot of ads in a podcast are read – or more accurately, delivered – by the host.
As you know, one of the first questions you have to ask whenever you start your advertising and marketing is, “Where will I find these customers?”