When it comes to audio advertising – podcasting, terrestrial or satellite radio, or streaming – you’re always going to hear about who is #1, but the one statistic that can help your advertising the most…is rarely ever talked about. That’s repetition.
Are You Talking to ME?
Why is it, more people listen to ads on a podcast than on the radio? It’s because a lot of ads in a podcast are read – or more accurately, delivered – by the host.
Where Have All Your Customers Gone?
As you know, one of the first questions you have to ask whenever you start your advertising and marketing is, “Where will I find these customers?”