“The Study, ‘Transference of Trust: Driving Purchase Intent and Brand Equity’ helps demonstrate how a news organization’s credibility extends to brand partners, sways consumer opinion and impacts purchase intent.”
I want to highlight an article and some stats SXM Media recently reviewed that may significantly impact your TV advertising spend. There is a silent, not-so-subtle shift in the entertainment landscape…
It’s a COOL buzz when a celebrity host reads your ad on their show delivering your message in their own style. It’s even an ULTRA buzz when they have a ROCKSTAR guest on their show like Thom Yorke from Radiohead.
An article in Forbes I read recently was talking about the one-two punch of digital audio advertising: podcast and radio ads. The message itself is what creative departments and copywriters sweat over for weeks on end.
Recently, Forbes magazine pointed out some significant differences between podcasting and radio, and how to leverage them together. Podcasts and radio complement each other!!
Do you know what STILL gets a lot of listener attention? Radio. Radio reaches over 80% of all adults in the U.S. every week…which outpaces podcasting for all the attention it is getting.
We’ve gone over frequency – instead of creating burnout – like TV and digital – an immersive message will increase engagement with repeated frequency.
Audio impressions build over time…they add up…and create MORE positive impressions of the product, service, and brand, while other platforms tend to peak, then fall.
Recently – Audacy and Spark Foundry – from the podcast world – got together and presented their newest findings. …they covered the connection between audio advertising, frequency, and how they combine to drive purchasing.
Adam is always generous with his time and is up for developing any idea to help achieve our goals. This was one of the most winning relationships that we had in podcast sponsorships.
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