Tap into an audience of millions via platforms with proven performance.
We connect national and global brands to buying audiences with ads read directly by the host on the most popular podcasts, radio shows, and streaming formats - amplifying brands, sales and ROI.
of NPR podcast listeners prefer to buy products of services from NPR podcast sponsors**
of NPR podcast listeners hold a more positive opinion of brands that support NPR**
YOY growth in monthly United States podcast users*
Sources: (*) Podtrac, Apr 2016 - Jul 2019 and Sept - Mar 2020, US unique monthly audience; Growth: Splunk, Oct - Dec 2019;
(**) NPR Podcast Listener Survey, April 2019.
of Americans - 225 million - listen to radio every week. Radio still rocks!
million Americans listen to Streaming Audio every week, spending an average of 15 hours doing so.
An IAB study found that listeners are more responsive to ads read by the podcast hosts than pre-produced ones, much like any type of endorsement.
- 67% of listeners could recall an actual product feature or promotion mentioned in a podcast ad.
- 78% of listeners are comfortable with hearing ads on podcasts to support free content (WARC Report)
Podcast ads convert 7x higher than leads from regular website traffic.