It’s a COOL buzz when a celebrity host reads your ad on their show delivering your message in their own style. It’s even an ULTRA buzz when they have a ROCKSTAR guest on their show like Thom Yorke from Radiohead.
Colin is a great guy. He was super receptive and amazed at the technology and could see how the world could and would change.
When we explain Steve about how our tech works he continually nods and finally said, “Cool! Let’s change the world!”. And he helped us do just that.
After our demo, Dr. Laura said – “Just how email has changed communication, GoToMyPC will change the way we work while we balance our lives.” This was profound and spot on.
Adam is always generous with his time and is up for developing any idea to help achieve our goals. This was one of the most winning relationships that we had in podcast sponsorships.
After driving offline audience to take an action online, with the highest take rate over any digital media, Kim Komando came back to us and said, “This is a great product! I want to endorse it and do the reads for GoToMyPC”.
Now this is a BIG moment because Howard does not meet with anyone unless you’re a guest on his show or work on his show. Not even advertisers get to meet him. So, no “official” meeting with Howard. BUT this chance moment was everything.