“The Study, ‘Transference of Trust: Driving Purchase Intent and Brand Equity’ helps demonstrate how a news organization’s credibility extends to brand partners, sways consumer opinion and impacts purchase intent.”
I want to highlight an article and some stats SXM Media recently reviewed that may significantly impact your TV advertising spend. There is a silent, not-so-subtle shift in the entertainment landscape…
It’s a COOL buzz when a celebrity host reads your ad on their show delivering your message in their own style. It’s even an ULTRA buzz when they have a ROCKSTAR guest on their show like Thom Yorke from Radiohead.
An article in Forbes I read recently was talking about the one-two punch of digital audio advertising: podcast and radio ads. The message itself is what creative departments and copywriters sweat over for weeks on end.
I remember when we met Ringo Starr. I get a call from my SiriusXM rep George and he asked are you sitting down? He then said “How would you like to see a private performance with Ringo Starr and his All-Star Band at the Troubador in LA … TOMORROW?
Colin is a great guy. He was super receptive and amazed at the technology and could see how the world could and would change.
When we explain Steve about how our tech works he continually nods and finally said, “Cool! Let’s change the world!”. And he helped us do just that.
After our demo, Dr. Laura said – “Just how email has changed communication, GoToMyPC will change the way we work while we balance our lives.” This was profound and spot on.
Adam is always generous with his time and is up for developing any idea to help achieve our goals. This was one of the most winning relationships that we had in podcast sponsorships.
After driving offline audience to take an action online, with the highest take rate over any digital media, Kim Komando came back to us and said, “This is a great product! I want to endorse it and do the reads for GoToMyPC”.
- Page 1 of 2