We’ve gone over frequency – instead of creating burnout – like TV and digital – an immersive message will increase engagement with repeated frequency.
Audio impressions build over time…they add up…and create MORE positive impressions of the product, service, and brand, while other platforms tend to peak, then fall.
Recently – Audacy and Spark Foundry – from the podcast world – got together and presented their newest findings. …they covered the connection between audio advertising, frequency, and how they combine to drive purchasing.
When it comes to audio advertising – podcasting, terrestrial or satellite radio, or streaming – you’re always going to hear about who is #1, but the one statistic that can help your advertising the most…is rarely ever talked about. That’s repetition.
Why is it, more people listen to ads on a podcast than on the radio? It’s because a lot of ads in a podcast are read – or more accurately, delivered – by the host.
As you know, one of the first questions you have to ask whenever you start your advertising and marketing is, “Where will I find these customers?”