Colin is a great guy. He was super receptive and amazed at the technology and could see how the world could and would change.
After driving offline audience to take an action online, with the highest take rate over any digital media, Kim Komando came back to us and said, “This is a great product! I want to endorse it and do the reads for GoToMyPC”.
When it comes to audio advertising – podcasting, terrestrial or satellite radio, or streaming – you’re always going to hear about who is #1, but the one statistic that can help your advertising the most…is rarely ever talked about. That’s repetition.
Why is it, more people listen to ads on a podcast than on the radio? It’s because a lot of ads in a podcast are read – or more accurately, delivered – by the host.
As you know, one of the first questions you have to ask whenever you start your advertising and marketing is, “Where will I find these customers?”