An article in Forbes I read recently was talking about the one-two punch of digital audio advertising: podcast and radio ads. The message itself is what creative departments and copywriters sweat over for weeks on end.
Recently, Forbes magazine pointed out some significant differences between podcasting and radio, and how to leverage them together. Podcasts and radio complement each other!!
Do you know what STILL gets a lot of listener attention? Radio. Radio reaches over 80% of all adults in the U.S. every week…which outpaces podcasting for all the attention it is getting.