I remember when we met Ringo Starr. I get a call from my SiriusXM rep George and he asked are you sitting down? He then said “How would you like to see a private performance with Ringo Starr and his All-Star Band at the Troubador in LA … TOMORROW?
We’ve gone over frequency – instead of creating burnout – like TV and digital – an immersive message will increase engagement with repeated frequency.
Audio impressions build over time…they add up…and create MORE positive impressions of the product, service, and brand, while other platforms tend to peak, then fall.
When we explain Steve about how our tech works he continually nods and finally said, “Cool! Let’s change the world!”. And he helped us do just that.
After our demo, Dr. Laura said – “Just how email has changed communication, GoToMyPC will change the way we work while we balance our lives.” This was profound and spot on.
Now this is a BIG moment because Howard does not meet with anyone unless you’re a guest on his show or work on his show. Not even advertisers get to meet him. So, no “official” meeting with Howard. BUT this chance moment was everything.