Case Studies
Client: Software developer
Mission: Inform market that brand is the maker of its well-known product line and a leader in collaboration software.
Strategy: Reach tech savvy professionals and developers.
The Mix: Podcasts + Radio + Streaming
Client: New healthy hair care choice for Women
Mission: Develop B2C direct response ad campaign to introduce Madison Reed to U.S. market.
Strategy: Reach Women 35+ offering new customers 10% off plus free shipping utilizing well-known personalities to do host-reads.
The Mix: Radio + Podcasts
Client: Visitor registration software
Mission: Develop B2B direct response ad campaign to get businesses to try and buy Envoy software for their front desk.
Strategy: Reach business DMs in IT and facilities utilizing well-known tech personalities to do host-reads.
The Mix: Podcasts: combination of Tech, Business & Innovation shows.
Client: Luxury money clip
Mission: Develop direct response ad campaign to sell high-end carbon fiber money clip for Father’s Day and Graduation push period.
Strategy: Reach Men with HHI who have arrived utilizing well-known celebrities to do host-reads.
The Mix: Podcasts + Satellite Radio
Client: Cyber-security
Mission: Develop B2B DR campaign to inform & protect businesses from email-threats.
Strategy: Reach tech-savvy business DMs utilizing well-known tech personalities to do host-reads.
The Mix: Podcasts: combination of Tech, Business & Innovation shows.
Client: Online meeting software
Mission: Develop B2B campaign to get listeners to sign-up for a FREE 30-day trial.
Strategy: Reach tech-savvy professionals utilizing well-known personalities to do host-reads.
The Mix: Podcasts + Radio + Streaming + Satellite Radio