We’ve gone over frequency – instead of creating burnout – like TV and digital – an immersive message will increase engagement with repeated frequency.
Audio Lets Listeners Experience Your Brand
Audio impressions build over time…they add up…and create MORE positive impressions of the product, service, and brand, while other platforms tend to peak, then fall.
How Much Audio Frequency Should You Have? New Study Reveals: As Much as You Want!
Recently – Audacy and Spark Foundry – from the podcast world – got together and presented their newest findings. …they covered the connection between audio advertising, frequency, and how they combine to drive purchasing.