Colin is a great guy. He was super receptive and amazed at the technology and could see how the world could and would change.
Meeting Steven Van Zandt
When we explain Steve about how our tech works he continually nods and finally said, “Cool! Let’s change the world!”. And he helped us do just that.
Meeting Dr. Laura
After our demo, Dr. Laura said – “Just how email has changed communication, GoToMyPC will change the way we work while we balance our lives.” This was profound and spot on.
Meeting Adam Carolla
Adam is always generous with his time and is up for developing any idea to help achieve our goals. This was one of the most winning relationships that we had in podcast sponsorships.
Meeting Kim Komando
After driving offline audience to take an action online, with the highest take rate over any digital media, Kim Komando came back to us and said, “This is a great product! I want to endorse it and do the reads for GoToMyPC”.
Meeting Howard Stern
Now this is a BIG moment because Howard does not meet with anyone unless you’re a guest on his show or work on his show. Not even advertisers get to meet him. So, no “official” meeting with Howard. BUT this chance moment was everything.
The Most Overlooked Statistic for Your Customers Who Are Listening
When it comes to audio advertising – podcasting, terrestrial or satellite radio, or streaming – you’re always going to hear about who is #1, but the one statistic that can help your advertising the most…is rarely ever talked about. That’s repetition.
Are You Talking to ME?
Why is it, more people listen to ads on a podcast than on the radio? It’s because a lot of ads in a podcast are read – or more accurately, delivered – by the host.
Where Have All Your Customers Gone?
As you know, one of the first questions you have to ask whenever you start your advertising and marketing is, “Where will I find these customers?”
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