Influencer Media Minutewith Michael Guarnieri
“The Study, ‘Transference of Trust: Driving Purchase Intent and Brand Equity’ helps demonstrate how a news organization’s credibility extends to brand partners, sways consumer opinion and impacts purchase intent.”
I want to highlight an article and some stats SXM Media recently reviewed that may significantly impact your TV advertising spend. There is a silent, not-so-subtle shift in the entertainment landscape…
Recently, Forbes magazine pointed out some significant differences between podcasting and radio, and how to leverage them together. Podcasts and radio complement each other!!
Do you know what STILL gets a lot of listener attention? Radio. Radio reaches over 80% of all adults in the U.S. every week…which outpaces podcasting for all the attention it is getting.
Recently – Audacy and Spark Foundry – from the podcast world – got together and presented their newest findings. …they covered the connection between audio advertising, frequency, and how they combine to drive purchasing.
When it comes to audio advertising – podcasting, terrestrial or satellite radio, or streaming – you’re always going to hear about who is #1, but the one statistic that can help your advertising the most…is...